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icash Jan 10, 2020

How a New Canadian Fintech Company is Redefining Personal Lending

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How a New Canadian Fintech Company is Redefining Personal Lending

For far too long now (For 60 years to be exact.) people all over Canada. – have found themselves in need of credit, but unable to access it because of their credit history. iCASH, a Canadian financial technology business is disrupting the consumer lending market

A very old one-liner goes, “In order to borrow money from the bank you have to be able to prove that you don’t need it!” and for many centuries this held true. Getting a loan was based on reputation and the perceived ability (and desire) to repay any loan made to you. Potential lenders looked at you – you as a person, your business, your history, often your family – and then they made what became known as a ‘value judgment’. Were you ‘good’ for the money you requested? If the answer was yes, you got your cash!

However, in 1956, two guys in the US - Bill Fair and Earl Isaac – got together to form a company called Fair, Isaac & Co. eventually known simply as FICO, with the idea of creating an easy and straightforward system, based on real numbers, that would help banks and other lenders to work out more easily who they could ‘comfortably’ lend money to.

However, these days, when you go to them and ask for a loan, though they still look at you as a person and think of you as a customer, they also look at your credit score, and that is often the deciding factor. However, ‘The times they are a changing’ as Robert Zimmerman once, most poetically, observed.

A Canadian Fintech Company Redefining Personal Lending

Today, a few new companies have realized that huge numbers of potential clients simply cannot get access to the money they need. These companies, with better technology and understanding of the market are coming to the aid of millions of Canadians.

iCASH is disrupting the consumer lending market. They have introduced a revolutionary technology-driven but human-oriented decision-making process through which consumers are able to obtain short-term loans quickly and easily, regardless of their credit rating or credit history.

iCASH understands that not everyone can have a perfect credit score and yet they can still be trusted to use their money wisely and repay their short-term loans in a timely manner.

“At iCASH, we understand that money, is the most emotive subject, so our aim is to help every Canadian get access to the funds they need when they need it the most.”

“That’s what’s different about iCASH. We treat every customer on their own merits. We also understand that most people, when they are looking for an instant loan, they need that money fast. That’s why iCASH has focused on providing the fastest possible service. Customers can apply on the iCASH website or the mobile APP and receive up to $1,500 by e-transfer within 5 minutes. We are constantly investing in new systems and new technology to make the process even easier and faster.” explained iCASH Director of Operations Rachel Birtwistle.


Not having access to money when you really, REALLY need it is one of the most traumatic experiences that anyone can have. This problem is being tackled by iCASH, a direct lender who’s disrupting the market by allowing more people to come out of the debt cycle with safe, affordable and reliable credit solutions.

About iCASH

iCASH is a Canadian fintech company that is working hard to redefine the way consumers access credit and loans. Using a new and revolutionary decision-making process, iCASH is now able to provide almost any consumer with short term personal loans, and to do so very quickly, regardless of your credit rating or previous financial history.

Having over 300,000 members in Ontario, British Columbia, Alberta, Manitoba, Nova Scotia and New Brunswick, iCASH is actively helping many Canadians on their path to a better financial future. It’s rated 5/5 on the internet and 4.8 on iOS and Android mobile application.

iCASH is licensed and regulated by the consumer protection authority of each province in which it operates. Find out more at